Mini | Concept Renderings

Contribution | Team Lead + Design + 3D Modeling/Rendering

Objective | Use market research, user data, ethnography, and problem analysis to develop a user-based kiosk for MINI.

Solution | An immersive and experiential ‘edutainment’ system that merges the process of buying a car with the MINI brand, both as a historical racing icon, and as a trusted name in vehicles. By focusing on the MINI Electric, the kiosk emphasizes sustainability and reinforces emotional touch points through this digital experience.