PROJECT PROTECT | Concept Piece

Contribution | Design + Illustration + Art Direction + 3D Modeling

Objective | Utilize a social topic as inspiration for a creative campaign.

Solution | My goal was to use the polarizing nature of abortion and women’s rights to create an experience fueled by intimacy and solidarity. By branding a theoretical ‘project’, supported by well-rooted partners and using that branding to create a poster series, the concept would have wheels, and by creating a physical space where women can access health and legal resources, seek a safe space to share stories, advice, and comfort, and find a place where community partners and advocates can look to get involved in fighting for balance and equality.