Underdog Rescue of AZ | Rebrand

Contribution | Design + Illustration + Art Direction

Objective | As a 501(c)(3) nonprofit foster-based rescue, Underdog is mission-driven and relies on platforms, like their website
and on-site presence at events to carry their message to potential foster parents or adopters. With outdated branding and a poor
digital experience, providing them a refresh across the board was imperative.

Solution | By focusing on a complete re-brand–a new color palette, new logo, typography, and pattern set, Underdog’s digital and physical avenues are elevated to effectively share and market their message.