Fender Audio

Contribution | Location Scouting /Coordination + Project Management + Art Direction + Design + Post-processing

Objective |  Re-skin the Fender Passport line beginning with the Passport Studio.

Solution | Organize and execute a series of photographs that illustrate the most notable qualities of the product. Utilize lifestyle imagery, beauty shots, and minimalist modern design to give the packaging a fresh branding statement, reflective of the price point and target demographic(s).