Takamine | fmic | SCOTTSDALE, AZ

Contribution | Location scouting / coordination + Project management + Art direction + Design + Post-processing

Objective |  Evolve the brand into a relatable lifestyle with an emphasis on appealing to a younger crowd while maintaining appeal to long-time fans/players. Implement the branding across print and web mediums.

Solution | Establish photography with younger models and utilize artist relations to develop campaigns around relevant musical icons while maintaining the class and sophistication of the brand.

Collaborators | Eric Fairchild (photography), Scott Shipley